Fitness Superstore – Body Power Strength Equipment

I was approached by Fitness Superstore to capture their new Bodypower line of strength equipment for their website. A task which developed from a select number of times to then being a line-up of over 15 gym based machines and benches. The shoot was to take place at their HQ over in Northampton inside one of the main warehouses. I’d work with Fitness Superstore before, shooting some photos of their Gloucester branch however, this shoot was going to be one of the biggest shoots they had to date.

For the shoot, I needed to capture the gym equipment ready to post onto the Fitness Superstore’s website. The products would need to be cut out and placed on a white background, a typical e-commerce style. Knowing this I bought a Calumet background support system as well as a large muslin style background. The lighting for the shoot was all shot with Elinchrom ELB 400’s with a 135cm softbox, 125cm deep umbrella as well as a 105cm white shoot through umbrella. The three light setup was perfect to fill in the shadows on the dark gym equipment as well providing nice even and soft light.

Although I was using a white background, this was mainly to have a clean background to cut the benches and gym equipment out from. The editing was processed within Adobe Photoshop using a mixture of layer masking and the pen tool. On the before and after you can see the difference between how the photo was shot to the final edit ready to publish for the website.

As well as the studio shoots a selection of lifestyle images were also needed to display the products in a “home/lifestyle” enviroment. These were just captured in the same warehouse space as the studio, just at the oppisite side to the background setup.

ClientFitness SuperstoreLocation13 Gate Lodge Close Northampton, NorthamptonYear2019Websitewww.fitness-superstore.co.uk